 Wake Up and Smell the Coffee. Black Gold opened last weekend (8 th
June), so this morning there might not be such long queues at the multinational
coffee shops. This evocative – and provocative – film investigates the coffee
industry, which is worth over $80 billion (the world's second most lucrative, after
oil). That money certainly isn’t trickling down to the farmers and workers, some
of whom earn less than 50 cents per day – while you’re paying around £2 for
your java.
Like Blood Diamond, this film hopes to wake up – and shake up – the
western world's comfortable consumers and transform us into
conscientious consumers, or even, perhaps to stop us from consuming so bloody
much altogether. Consumers do have power, especially in numbers, so instead of believing the
slick multinational marketing campaigns, find out for yourself the truth
behind the slogans and
put your money where your conscience is. Click here for UK and Ireland
screening info.
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