Ideal Bite, the 'sassier shade of green' is definitely worth a look. The site happily caters for the light green lifestyle, but as I've often said, motivating the masses must be a good thing. After all, not everyone can spend their days having a hoedown on the organic farm and their evenings polishing that gleaming green halo, but we can all get more planet-conscious in hundreds of tiny ways. Ideal Bite has one for every day of the year, so sign up for the daily tips, which are full of personality so they're more inspiring – and more memorable – than the typical 'turn off the tap while you brush your teeth'.

 

The site is based in the US and even has city-specific bites for LA, San Francisco, Chicago, NYC – a great idea. It's a bit of fun that just might encourage people to try a slightly deeper shade of green.