Nag, nag, nag. Your heart's in the right place, but what about the rest of you? Maybe you're still slumped on the sofa, making excuses about why – despite your best intentions – you're still a lighter shade of green. You say you want to switch to an eco electricity supplier, buy organic fruit and veg, recycle more, buy fairtrade food and clothing and reduce your transport footprint, so what are you waiting for?

 

There's no time like the present, but if you need a little nudge now and then, try The Nag. This cheeky web campaign is the brainchild of Anti-Apathy (motto: 'Because waking up is hard to do’).

 

The Nag is designed to inform and inspire you to take action, one tiny step at a time. Sign up and get 'nagged' each month to do one easy thing to transform into a true ecomaniac.

 

There's a monthly theme: climate change, sweatshops, sustainable farming, chemicals, rubbish, flying, Fair Trade. It’s all part of a grand ‘experiment’ to show that large numbers of people each making small changes can add up to a big difference for the planet.

 

July's nag is about finding out the real story behind clothing labels. After all, when you buy a box of eggs, you learn practically everything but the hen's name, but when you buy a skirt, the only info is whether it's 'Dry Clean Only' or washable. To learn more, join The Nag and add 'Going Green' to your list of things to do this month.

 

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