It's easy to feel jaded when you're overwhelmed with goody-two-shoes advice (read: pressure) to green up your act, especially in these lean times when penny pinching sometimes wins out over airy-fairy ideology.

 

But we mustn't forget that greenies aren't asking us to cut back on carbon because they're sadists. Well, not most of them (though some may go weak at the knees imagining all the cancelled shopping sprees this Autumn). In reality, most eco activists are motivated by sincere concern about the future of the planet. 

 

They're not delirious or deluded. The latest science tells us clearly that unless we reduce atmospheric carbon dioxide back down to 350 parts per million, the earth will suffer huge and irreversible damage. So what can a normal person like little ole me (and you) do to help? Join the global movement, starting at 350.org. The site's first goal is to inform everyone of this important target. It also wants to focus on developing a clean energy ecomony and to put pressure on political leaders to act with international co-operation to reduce CO2. 

 

The site is based in America, where in 15 days, a new president will be elected. One of 350.org's immediate goals is to encourage the President-elect to attend December's UN conference and help negotiate a stronger treaty with targets that could put the world on track to avoid disaster. Join 350.org and send your own personalised photo or video invite to the President-elect (and ask your friends to send invites too).